Secrets of Starting your own Rap Record Label Without Making Costly Mistakes.
A Proven, Step-By-Step Method To Start Your Very Own Record Label In 60 days or Less
Dear Soon-to-be Record Label Entrepreneur,
If you want to start your own record label but thinks it’s confusing and difficult and looking for someone who can actually help you, then you’ve come to the right place
Step 1
Pick a name and business structure. In “Rap Record Label Startup Guide,” published online by GetPutOn.com, entertainment lawyer and music business consultant Frank Jacob Wortwitzstein recommends picking a hop-hop record label name that’s easily pronounced and spelled so that potential musicians and fans can remember it. Decide what type of business structure suits your needs — a sole proprietorship or partnership, for example — and then apply for a business license through your city or county business license office and get a federal tax identification number.
Step 2
Sign your artists. In an online video interview hosted by Artistshouse Music, Island Records founder Chris Blackwell recommended seeking out artists who exhibit intelligence, passion and truthfulness in their music, noting that record label owners don’t necessarily have to personally love the music if they can still recognize its quality. Sign a small number of hip-hop artists that you trust, and then give them freedom to create marketable music.
Step 3
Market the music. If you’re just starting out, send new hip-hop records to local radio stations for possible play during their “local music hour” segments. Find out about upcoming hip-hop events and performances, and book your musicians for performances. Make sure to bring albums to sell at the merchandise booth. Create a website for your hip-hop record label with sample segments of new songs, and make sure it has shopping technology so that customers can purchase and download individual songs or entire albums, or purchase hard-copy albums to be shipped.
Step 4
Market your artists. In 2007, Ta-Nehisi Coates, writing for Time magazine in an article titled “Hip-Hop’s Down Beat,” noted that hip-hop record labels have successfully capitalized on many rappers’ penchant for brand promotion and endorsement for products outside the music industry, including computers and novelty bottled water. Scout for businesses that might tie in with the interests of your artists, and encourage financial partnerships that could attract attention to both your artists and hip-hop record label.
Step 5
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